Early traction can feel brutal - even when the product’s on point.
Groundwork Co exists to fill the gap: a trusted partner who actually gets it — that rolls up their sleeves and builds alongside you.
No 'gurus'. Just groundwork.
No 'gurus'. Just groundwork.
Led by Lucy Tresidder, Groundwork offers clear, founder-trusted go-to-market strategy, execution, and coaching — built from scratch for early-stage B2B SaaS teams.
No bloated decks. No theoretical playbooks.
Just true positioning, real systems, and clarity that sticks.
The Work
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One part strategy. One part execution. One part coach-in-your-corner.
An embedded partner, Lucy works directly with Founders & their teams to define sharp positioning, map ICPs, design customer buying journeys, build scalable sales processes, and coach early teams to execute with confidence.
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Strategic advisory & adhoc execution, on call.
A lighter-weight partnership for early-stage B2B SaaS Founders who want ongoing strategic support, sounding board access, and continuity — with on-tap execution when things need to move fast.
Book a free consult.
Book a free consult.
Why do we exist?
Founders are told to “get to product-market fit,” but rarely given the tools, frameworks, or support to gain traction with confidence.
You’re expected to figure out sales, discovery, ICPs, messaging, hiring, and retention — often alone, and usually while trying to keep the lights on.
There’s no shortage of consultants, playbooks, or recycled advice.
Growth doesn’t come from ‘gurus’. It comes from groundwork.
Groundwork Co exists to bring structure, clarity, and commercial confidence to early growth — through a trusted, embedded partner who actually gets it, and isn’t too precious to roll up their sleeves and build alongside you.
Contact Us
Keen to learn more? Give us your details and we’ll connect with you in no time. We’re eager to hear from you!