The Work

Smart, founder-trusted go-to-market strategy, execution, and coaching — built from scratch for early-stage B2B SaaS teams.

  • One part strategy. One part execution. One part coach-in-your-corner.

    An embedded partner, Lucy works directly with Founders & their teams to define sharp positioning, map ICPs, design customer buying journeys, build scalable sales processes, and coach early teams to execute with confidence.

    What you’ll get.

    Go-to-Market Foundation
    Define your positioning, ICPs, messaging, and GTM strategy — all grounded in real customer insight and aligned to your stage of growth.

    Early Growth Systems
    Design scalable acquisition and retention systems, build your sales process, align product direction, and track what actually moves the needle.

    Founder & Team Coaching
    Ongoing coaching and support for founders and early hires to strengthen discovery, sales, and confident go-to-market execution.

    Hands-On Execution (Where It Counts)
    From discovery calls to sales support, messaging rollout to hiring — hands-on help where it matters most to get momentum moving.

    How it works.

    • 1–2 days per week, embedded with your team

    • Slack access, async support, and regular check-ins

    • Minimum 3-month engagement

    • Option to extend or move to ‘On Call’ after foundations are in place

  • Strategic advisory & adhoc execution, on call.

    A lighter-weight partnership for early-stage B2B SaaS Founders who want ongoing strategic support, sounding board access, and continuity — with on-tap execution when things need to move fast.


    What you’ll get.

    Strategic Partnership
    Ongoing advisory support to help you stay sharp, focused, and confident as you navigate early-stage growth decisions.

    Founder Sounding Board
    A trusted partner to pressure-test strategy, messaging, hiring, or GTM moves — with space to think, prioritise, and course-correct.

    Accountability & Clarity
    Regular check-ins to keep momentum moving and bring clarity to what matters most, without the overwhelm.

    On-Tap Execution (When You Need It)
    Quick-turn help on high-leverage tasks — from reviewing messaging to jumping in on sales calls — with flexibility built in.


    How it works.

    • Fortnightly advisory calls (Zoom or async via Loom/Slack)

    • Access to Lucy via Slack for ongoing Q&A, decision support, and prioritisation

    • Ad-hoc execution where needed (e.g. reviewing messaging, attending an event, building frameworks, customer interviews) — within an agreed time cap

    • Strategic accountability check-ins (monthly or bi-monthly)

“Working with Lucy Tresidder and Groundwork was a game-changer for Biolae. As a fractional Head of Growth, Lucy helped us define and execute a robust B2B strategy that laid the foundation for our corporate offering. She guided us through refining our product with live customer feedback, significantly shortening our learning curve and allowing us to quickly iterate and improve. She also helped us build the critical infrastructure around our sales function that we wouldn’t have been able to develop on our own. Her structured approach and deep understanding of early-stage B2B sales have been instrumental in positioning Biolae for success. I highly recommend Lucy to any company looking to accelerate their growth and build a solid sales foundation."

-Maryalice Rosa, Founder & CEO | Biolae

Lucy Tresidder in a brown top and beige trousers standing in a library with bookshelves.

About Lucy Tresidder

Founder, Groundwork Co | Fractional Head of Growth

Lucy (ex-DocuSign, ex-Gartner, ) is a commercially-minded operator with 10+ years’ experience in sales and growth, and a deep passion for helping early-stage B2B tech companies find their feet — and their traction.

As the first commercial hire at an Aussie AI startup, she helped lead the business through an 11x revenue jump, building Sales, Marketing, and Customer Success from the ground up with limited resources — and launching GTM strategies across APAC and the US.

Most recently, Lucy has built sales & retention processes, created positioning & messaging frameworks, influenced product roadmaps and designed GTM strategy for early-stage B2B start-ups across multiple industries.

Lucy’s strength isn’t just in what she does but how she works — with pace, structure, and a grounded presence that early-stage teams trust. She knows how messy the early days can get — and brings calm, clarity, and energy to help founders cut through noise and keep moving.

She’s the one who helps spot cracks before they turn into roadblocks, nudges tough decisions forward with empathy, and builds the systems and rhythms that make growth feel more intentional — and less like guesswork.

Known as the glue in culture, the closer in deals, and the coach founders didn’t know they needed — Lucy’s more than a safe pair of hands. She’s a strategic partner who cares deeply about people, product, and progress.

Founders bring her in when they’re ready to build what comes after the MVP — the business behind the product.

Reach out

Interested in working together? Fill out the form and I’ll send through some more info. Looking forward to hearing from you!