Early-stage founders are smart, capable, and deeply connected to the problem they’re solving. But they’re also juggling a lot — often with too little time, too few resources, and too much noise.

They can be:

• Burnt out from bad advice, mis-hired salespeople, and short-term tactics

• Trying to clarify their positioning while still shaping the product

• Unsure where to place early bets across sales, marketing, and growth

• Split between building, selling, hiring, and holding everything together

• Operating without a system that connects it all into something scalable
  

Founders are told to “get to product-market fit,” but rarely given the tools or support to do it. They’re expected to figure out sales, customer discovery, ICPs, messaging, hiring, and retention — often alone, and usually while trying to keep the lights on.

At this stage, a full-time hire just isn’t feasible, or necessary - and there’s no shortage of consultants, advisors, and “experts.”

What’s missing is a fractional embedded partner that actually does the work.

That’s why Groundwork exists.